As a 27-year-old entrepreneur who started her career as a streamer, she represents the voice of the young generation of innovators.
Wiktoria Wójcik is the co-founder of inStreamly – an innovative technology platform that revolutionizes gaming marketing. Over 5 years, she has helped over 160 brands (including Netflix, Samsung, L’Oreal, PlayStation, Pepsi) reach gamers through 150,000+ gaming creators across 15 countries worldwide.
She specializes in building innovation and business resilience culture, marketing to younger generations and leveraging Gen Z perspective as a competitive advantage in management and organizational development.
Experience and achievements:
As one of the few Polish women featured on the Forbes Europe 30 under 30 list, she combines unique entrepreneurial experience with a young generation perspective. She was a Twitch streamer, giving her an “inside” understanding of gaming culture. Awarded Forbes 25 under 25, Businesswoman of the Year: Leader in New Technologies, AD/WO MAN 2024.
LinkedIn Top Voice with 12k+ followers, she regularly shares insights on technology trends and Gen Z behaviors.
Wiktoria is an experienced speaker who emphasizes authenticity based on personal experience – unfiltered. She has spoken on the world’s largest technology and marketing stages, including Web Summit, TedX, Impact CEE, Infoshare, IAB Forum. She has published in AdWeek, AdAge and was featured in podcasts by Vogue, Facebook, MyCompany and over 150 other media outlets.
Main areas of expertise:
- Innovation and startup mindset – building business resilience and experimentation culture
- Gaming marketing – reaching gamers and leveraging gaming culture in communication strategies
- Gen Z culture – understanding behaviors, motivations and trends of the younger generation
- Future technologies – AI, live streaming, metaverse in practical application
- Intergenerational management – collaboration between teams of different generations
Sample speaking topics:
- “Innovation requires courage: 5 lessons from the startup world” A practical dissection of the innovation-building process. No sugar-coating, but with a strong dose of motivation and concrete tools to support change toward innovation.
- “How the future generation thinks: Gen Z as an innovation catalyst” Why understanding the younger generation is key to building products and teams of the future.
- “Alone together? How Generation Z builds community in virtual worlds” About how the younger generation’s biggest entertainment influences young people’s communication and what this means for brands.
- “Resilience as a superpower: how to survive 1000 failures and never give up” About building mental endurance and turning setbacks into breakthrough solutions.
Why Choose This Expert:
As a representative of the generation that grew up with technology, Wiktoria offers a unique perspective on innovation and change. Her presentations are not theoretical considerations, but authentic stories from the front lines of building the future of business. She inspires action by providing concrete tools and courage to implement change.