Artur Jabłoński

Internet marketing expert. He conducts workshops, provides advisory services and implements campaigns for various companies and institutions: corporations, SMBs and cultural institutions, startups and public offices.

Specialization

  • Strategy and Management
  • Digital and Marketing
  • Consulting
  • Media
  • Human and public relations

Language:Polish

Internet marketing expert. He conducts workshops, provides advisory services and implements campaigns for various companies and institutions: corporations, SMBs and cultural institutions, startups and public offices. He worked and has been working with Ista Shared Services, OtoDom, Allegro, City Hall of Gdynia, City Hall of Toruń, ING, Radio PiK, Stiegelmayer, among others.

He specializes in designing and conducting online campaigns which generate leads and sales. In the industry since 2010. He gained experience coordinating marketing activities in companies (Exea, Smart Space) and advertising agencies where he was responsible for activities for companies such as Polpharma, Makro, Danone and BIC.

Author of one of the most popular Polish blogs on marketing: www.ArturJablonski.com. He regularly publishes in the industry magazines such as Brief or Marketing in Practice. Lecturer at UMK in Toruń, WSAiB postgraduate course in Gdynia, WSB in Bydgoszcz and WSB in Gdańsk. Speaker and participant in panel discussions during a number of conferences in Poland.

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A professional speaker can take one of three roles. Take a look at the suggestions below to help you choose the right role.

Speaker

…engages the public with a topic

Speaker is the brightest star of any bigger event, a conference or a debate. This is a person who is asked to speak at an event, to tell the story. The person is usually not deeply connected with the event or running it in any way. Instead the guest speaker may add value to the event by sharing knowledge, indicating support and entertaining the audience.

Main tasks:

  1. shares his experience and knowdlege
  2. attracts people in the event
  3. motivates and inspires
Moderator

…is leading the discussion

Moderator acts as a neutral party who maintains the focus of the debate or discussion. Important skills include time management, organization, and the ability to communicate effectively. It also helps for the moderator to have some level of knowledge on the topic up for debate. Moderators may ask questions intended to allow the panelists to fully develop their argument in order to ensure the debate moves at pace.

Main tasks:

  1. conducts the discussion
  2. asks questions, give a floor to participants
  3. engages in a debate
Announcer

…establishes the structure and flow

Master of Ceremony is the official host for a staged event, congress or a conference. Normally, a master of ceremonies controls the agenda, introduces speakers, makes announcements, and engages with the audience to keep the ceremony agenda flowing as smoothly as possible. MC is responsible for a success of the whole event.

Main tasks:

  1. controls the time, introduces the speakers
  2. keeps the ceremony agenda flowing smoothly
  3. engages the audience

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