Julia Izmałkowa is an international expert with 13 years of global research experience and the founder and CEO of IZMAŁKOWA – a research agency, which specializes in providing strategic insights for global brands and companies. It is the only marketing research agency in Europe that specializes in the psychology of lies. Julia works with the world’s largest brands to help them overcome the false reality of a “happy” consumer. She is a regular speaker at conferences all over the world, including Spikes Asia, Festival of Marketing in London, Eurobest. He is the only Polish speaker who has performed at Cannes Lions twice in a row. Her expert opinions on psychology and consumer behavior appear in many key industry magazines and in social and business magazines, both in Poland and abroad. As a psychologist and #travellingCEO, she travels around the world for 5 months each year, observing people and analyzing different cultures, broadening her knowledge of the ethnographic researcher. Previously she worked as a strategist at DDB and Havas Worldwide.
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