Jacek Lipski

Expert in creating integrated marketing communications strategies. In the course of his career he worked both as the client and the agency representative. Since December 2015, he has been an independent consultant and marketing instructor.


Specialization

  • Digital and Marketing
  • Strategy and Management
  • Media
  • Consulting
  • Human and public relations

Language: Polish & english


He gained experience working as Key Account & Social Media Manager in a Lublin-based advertising agency Vena Art, Marketing and Internal Communications Specialist in Warsaw-based HQ of Żagiel SA – a financial intermediary, and internal communications team member of a Swedish energy giant Vattenfall Distribution Poland located in Gliwice.

While working at Vena Art as Project Manager, he was responsible for creating strategies and coordinating informational and promotional campaigns for voivodships and social media activities in teaser campaigns „Time for Radom” (Radom-based E.Leclerc) and promoting operational programmes: RPO and POKL. In companies with which he cooperated previously, he prepared and implemented internal communications campaigns, media relations, managed their internet presence (Żagiel SA), analyzed employee satisfaction surveys and developed employer branding programmes.

Currently, as B&L Consulting firm, he provides consultancy and marketing advisory services for Lublin-based SMBs and start-ups, as well as conducts specialist workshop (i.e. webriting, planning and executing marketing activities on the internet and social media). He worked for Nurseum, Tygiel Foundation, Foundation for Lubelskie Development, Autobroker and AutoTorino car showrooms, Adrenalina Club, Teatrikon Foundation and Workshops of Culture, among others.

He is also a mentor at Academic Entrepreneurship Incubator in Lublin, coauthor of “Lublin Startups 2015” e-book, currently working on a book on marketing in small businesses and startups which will be published by Słowo i Myśl publishing house in the second half of November 2016. After hours he blogs about marketing at www.jaceklipski.pl, devours specialist literature and plays basketball as an amateur.

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