Barbara Stawarz-Garcia

Content marketing and social media specialist, fascinated with the world of media and communication. Cooperated with large media corporations such as Hubert Burda Media or a popular Polish daily, Rzeczpospolita. Created her own company – a content marketing agency named Content King (today, Content King is a part of one of the largest international advertising agencies, Havas Worldwide). Author of happycontent.pl. In March 2015, she released a book “Content Marketing the Polish Way”, which became a bestseller in the category of business books.


Specialization

  • Strategy and Management
  • Digital and Marketing
  • Media
  • Human and public relations

Language: Polish & english


Content marketing and social media specialist, fascinated with the world of media and communication. Cooperated with large media corporations such as Hubert Burda Media or a popular Polish daily, Rzeczpospolita. Created her own company – a content marketing agency named Content King (today, Content King is a part of one of the largest international advertising agencies, Havas Worldwide).
Author of happycontent.pl. In March 2015, she released a book “Content Marketing the Polish Way”, which became a bestseller in the category of business books. Also the co-author of books entitled: “E-Marketing” and “E-commerce Manager”.
Since 2010, she has been a lecturer at numerous universities (University of Social Sciences and Humanities, Warsaw School of Economics, AGH University of Science and Technology and Lazarski University), where she has been giving talks on content marketing, the language of the internet, internet journalism and the social space of the internet. Also providing training courses in the above fields of study while cooperating with the top companies active in the Polish market. In scientific work she is fascinated with the influence of the internet on human relations and mass communication.

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